💼 About This Role

You'll lead brand strategy and creative direction for Canada's fastest-growing men's telehealth platform, defining how Phoenix shows up across multiple treatment categories. You'll own positioning, messaging, and creative standards to ensure coherent growth and trust in a regulated health category.

🎯 What You'll Do

• Evolve brand positioning, value proposition, and patient narrative
• Lead persona work, segmentation, and messaging frameworks
• Set creative vision across paid, organic, website, and product
• Build brand governance standards and review processes

📋 Requirements

• Brand leadership at senior level in high-growth consumer, healthcare, telehealth, wellness, or DTC business
• Built positioning, persona, and messaging systems from ground up
• Strong creative judgment and ability to articulate brand-drive business impact
• Experience in regulated or sensitive categories with compliance constraints

✨ Nice to Have

• Familiarity with Health Canada or PAAB advertising standards
• Experience managing multiple product lines under one master brand

🎁 Benefits & Perks

• 🏖️ Competitive pay backed by real market data
• 🏥 Standard healthcare coverage
• 🎄 Remote-first holiday season
• 💼 Impactful work with passionate leaders
• 🎯 Autonomy to shape brand direction

📨 Hiring Process

Estimated timeline: 3-5 weeks

1. 1Recruiter Call· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Case Study / Work Sample· N/A
4. 4Executive Interview· 45 min

🚩 Heads Up

• In-office 5 days a week required (may limit flexibility)
• Role spans many responsibilities (strategy, creative, governance) which may be unrealistic for one person