Description

You will own and build the EMEA marketing strategy from scratch, leading field and partner marketing programs to drive pipeline and revenue across diverse geographies. Collaborate closely with sales and product marketing to deliver high-impact events and campaigns, while serving as the regional market expert and measuring ROI.

Requirements

• Experienced B2B marketer in field marketing or demand generation within B2B SaaS
• Proven experience marketing across EMEA with understanding of regional diversity
• Builder mindset: comfortable being the first marketer in a region
• Deep experience partnering with Sales leaders to support pipeline creation
• Data-driven with ability to tie programs to pipeline and revenue

Responsibilities

• Define and execute the EMEA marketing strategy aligned to regional revenue goals
• Lead partner marketing programs with key partners
• Plan and deliver field programs including events, webinars, and account-based initiatives
• Adapt global campaigns to resonate with EMEA audiences
• Measure and optimize regional KPIs, reporting on pipeline impact and ROI