2h ago

Associate Director, Customer Marketing & Education

Remote (United States, Canada)

✨ $180k-$220k / yearest.

full-timelead Remotesoftware

πŸ›  Tech Stack

πŸ’Ό About This Role

You'll lead post-sale lifecycle strategy for a SaaS platform for PR professionals. Your mission is to drive product adoption, expansion, and advocacy across the entire customer lifecycle.

🎯 What You'll Do

  • Own post-sale lifecycle strategy across onboarding, adoption, retention, expansion and advocacy.
  • Shape expansion strategy by identifying growth opportunities and increasing upsell and cross-sell.
  • Define key usage behaviors and lead product education to drive depth and frequency of usage.
  • Set vision for scalable learning programs including webinars, courses, and resource hubs.

πŸ“‹ Requirements

  • 8+ years of experience in customer marketing, lifecycle marketing, or related B2B SaaS roles.
  • Proven success owning or influencing post-sale metrics such as adoption, retention, or expansion.
  • Strong understanding of customer lifecycle strategy and behavior-driven marketing.
  • Experience building or scaling customer education or product adoption programs.

✨ Nice to Have

  • Experience with marketing tools like Intercom, CRM systems, and analytics platforms.
  • Demonstrated ability to manage and develop a high-performing team.
  • Analytical and data-driven with a focus on measuring impact.

🎁 Benefits & Perks

  • πŸ–οΈ Unlimited PTO plus paid sick and mental health days.
  • 🩺 100% premium coverage for individuals on high-deductible plans.
  • 🏠 Remote work with home office stipend, phone/internet reimbursement.
  • πŸ“š Unlimited access to Coursera and O’Reilly learning platforms.
  • πŸ‘Ά Up to 16 weeks fully paid parental leave.

πŸ“¨ Hiring Process

Estimated timeline: 2-4 weeks Β· AI estimate

  1. 1Recruiter CallΒ· 30 min
  2. 2Hiring Manager InterviewΒ· 45 min
  3. 3Panel InterviewΒ· 60 min
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