Tech Stack

Description

You will shape the future of the NBA 2K brand by developing and activating brand strategy across campaigns and cultural moments. You'll manage multiple projects, guide creative development, and partner with cross-functional teams to deliver culturally relevant brand work.

Requirements

• 4+ years of experience in brand marketing, brand strategy, or a related field
• Strong track record of developing and executing integrated marketing campaigns
• Excellent storytelling, creative thinking, and strategic planning skills
• Exceptional communicator with ability to present ideas confidently and collaborate across teams
• Experience managing creative workflows and working with agencies or production partners
• Highly organized and self-motivated with ability to manage deadlines and multiple projects
• Strong proficiency in PowerPoint (or Keynote) and Excel
• Deep curiosity and cultural awareness at intersection of sports, gaming, and storytelling
• Thrives in fast-paced environments and stays focused under pressure
• Bachelor's degree in marketing, communications, or a related field

Responsibilities

• Partner with Brand leadership to co-develop the annual brand strategy, including alignment with athlete branding
• Support evolution and maintenance of brand positioning, messaging, and visual identity standards
• Support strategy and creative development for brand-led campaign beats
• Collaborate with creative, production, and media teams to bring campaigns to life
• Manage production cycles in partnership with creative team
• Act as a brand consultant across go-to-market efforts, ensuring brand consistency and impact
• Build strong partnerships across internal teams to champion brand alignment
• Organize and manage brand tools, files, and assets to ensure accessibility and strategic consistency
• Drive improvements in brand processes and documentation for long-term scale