9h ago
Senior Analyst, Paid Media
Toronto, Canada
✨ $70k-$95k / yearest.
full-timemidAdvertising / Marketing
🛠 Tech Stack
💼 About This Role
You'll join our Analytics team to ensure media performance integrity and drive data-driven recommendations. You'll collaborate with cross-functional teams to translate media plans into real-world results. This role offers hands-on experience across major digital platforms like Meta, Google, and TikTok.
🎯 What You'll Do
- Execute campaign buys across digital platforms like Meta, Google, and Amazon.
- Monitor campaign performance, manage budgets, and troubleshoot issues.
- Create and present client-facing reports and performance analyses.
- Oversee trafficking processes and guide team development.
📋 Requirements
- 2+ years experience as a Media Buyer in an agency setting
- Advanced Excel skills (pivot tables, V-Lookups, macros)
- Proficiency in social platforms (Meta, Twitter, Snapchat, LinkedIn, TikTok)
- Experience with analytics tools (Google Analytics, MOAT/IAS)
✨ Nice to Have
- Experience with attribution partners (MTA, foot traffic, call attribution)
- Familiarity with programmatic platforms (DV360, The Trade Desk)
- Knowledge of search platforms (Google, Bing, Amazon)
🎁 Benefits & Perks
- 🏢 Hybrid work environment in Toronto office
- 📈 Professional development opportunities
- 🌍 Global agency exposure across 15 offices
- 🤝 Collaborative culture with cross-functional teams
- 🎯 Hands-on experience with leading digital platforms
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