20h ago

Director, Marketing

Toronto

โœจ $150k-$200k / yearest.

full-timedirector Hybridsoftware

๐Ÿ›  Tech Stack

๐Ÿ’ผ About This Role

You'll lead B2B marketing campaigns for a leader in AI-powered travel and expense solutions. Your impact drives pipeline growth and deal velocity across North America. Collaborate with cross-functional teams to optimize ROI.

๐ŸŽฏ What You'll Do

  • Lead end-to-end North America campaign strategy for new business and customer marketing
  • Build multi-channel programs across SMB, MM, and Enterprise segments
  • Define GTM strategies by industry and audience to expand footprint
  • Analyze campaign performance and pipeline data to optimize ROI

๐Ÿ“‹ Requirements

  • 7+ years of marketing experience
  • Line management experience
  • Demand generation, ABM, and lifecycle marketing expertise
  • Proficiency in Salesforce and marketing automation platforms

โœจ Nice to Have

  • SaaS background preferred
  • Experience managing agencies and external partners

๐Ÿ“จ Hiring Process

Estimated timeline: 2-4 weeks ยท AI estimate

  1. 1Recruiter Screenยท 30 min
  2. 2Hiring Manager Interviewยท 60 min
  3. 3Panel Interviewยท 60 min
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