20h ago
Director, Marketing
Toronto
โจ $150k-$200k / yearest.
full-timedirector Hybridsoftware
๐ Tech Stack
๐ผ About This Role
You'll lead B2B marketing campaigns for a leader in AI-powered travel and expense solutions. Your impact drives pipeline growth and deal velocity across North America. Collaborate with cross-functional teams to optimize ROI.
๐ฏ What You'll Do
- Lead end-to-end North America campaign strategy for new business and customer marketing
- Build multi-channel programs across SMB, MM, and Enterprise segments
- Define GTM strategies by industry and audience to expand footprint
- Analyze campaign performance and pipeline data to optimize ROI
๐ Requirements
- 7+ years of marketing experience
- Line management experience
- Demand generation, ABM, and lifecycle marketing expertise
- Proficiency in Salesforce and marketing automation platforms
โจ Nice to Have
- SaaS background preferred
- Experience managing agencies and external partners
๐จ Hiring Process
Estimated timeline: 2-4 weeks ยท AI estimate
- 1Recruiter Screenยท 30 min
- 2Hiring Manager Interviewยท 60 min
- 3Panel Interviewยท 60 min
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