Tech Stack

Description

You will drive marketing strategy for SMB and Mid-Market segments in EMEA, owning revenue metrics and collaborating with sales to accelerate pipeline through upsell and cross-sell. You'll develop full-funnel plans, execute programs with partners, and optimize for efficiency and scale to transform customers into advocates for Stripe.

Requirements

• 7+ years B2B marketing experience in EMEA technology market, including demand generation and field marketing
• Proven track record of defining and executing B2B marketing strategies driving funnel metrics and pipeline generation
• Strong written and verbal communication skills with ability to convey complex topics simply
• Strategic mindset with strong analytical capabilities and data-driven decision-making
• Deep understanding of full funnel journeys and marketing technology like Salesforce

Responsibilities

• Define and execute EMEA marketing strategy for SMB and Mid-Market segments with emphasis on Ideal Customer Profiles
• Own key business and revenue metrics throughout sales funnel, accelerating pipeline through upsell and cross-sell
• Collaborate with Partner Marketing to create co-selling initiatives extending reach within partner and developer ecosystems
• Develop and execute full-funnel marketing plans, partnering with digital marketing and demand generation teams
• Track, measure, and communicate program results, optimizing for efficiency and scale