🛠 Tech Stack

💼 About This Role

You'll join our Growth Marketing team to own and optimize lifecycle marketing strategy across the full customer journey. You'll modernize automation infrastructure, establish new nurture programs, and create scalable frameworks that drive customer engagement, retention, and revenue growth. This is a "builder" opportunity at a $2.5B hotel tech unicorn.

🎯 What You'll Do

• Own lifecycle marketing strategy across onboarding, activation, retention, expansion, win-back
• Design and execute multi-channel lifecycle programs including email automation and in-product messaging
• Define advanced segmentation strategies based on ICPs, personas, regions, and behavioral intent
• Analyze performance data to optimize customer journeys and establish north-star KPIs

📋 Requirements

• Deep expertise in lifecycle/CRM marketing within B2B SaaS environments
• Strong proficiency with marketing automation platforms (HubSpot preferred)
• Advanced understanding of segmentation, personalization, and lifecycle metrics
• Strong analytical mindset with ability to interpret behavioral data and define KPIs

✨ Nice to Have

• Experience with upsell/cross-sell motions and win-back campaigns
• Entrepreneurial builder mentality - comfortable modernizing legacy systems
• Experience with Salesforce, Marketo, or Iterable

🎁 Benefits & Perks

• 🏖️ Unlimited paid holiday
• 📈 Company share program
• 👶 Best-in-class parental leave (6 months fully paid for primary caregivers)
• 🏠 Work from anywhere with flexible Workation policy
• 💰 Home office setup budget and monthly working-from-home allowance

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Call· 30 min
2. 2Hiring Manager Interview· 60 min
3. 3Technical Assessment· 45 min
4. 4Offer· 30 min