💼 About This Role

You'll lead CRM and retention strategy driving customer lifetime value for Southeast Asia's largest digital insurance platform. You'll own end-to-end lifecycle campaigns across email, push, and WhatsApp. This role offers clear ownership and high visibility in a fast-growing tech environment.

🎯 What You'll Do

• Define and own end-to-end CRM and retention strategy across the customer lifecycle.
• Design and optimize multi-channel CRM campaigns (email, push, WhatsApp).
• Analyze customer behavior and funnel data to identify growth opportunities.
• Collaborate cross-functionally with Marketing, Product, and Operations teams.

📋 Requirements

• 5–7 years of experience in CRM, retention, or lifecycle marketing.
• Proven track record of improving retention, engagement, or CLV.
• Hands-on experience with CRM tools, segmentation, and cohort analysis.
• Experience running multi-channel CRM programs at scale.

✨ Nice to Have

• Experience in fintech or insurance.
• Familiarity with A/B testing and experimentation.
• Knowledge of SQL or data analysis tools.

🎁 Benefits & Perks

• 🏖️ Hybrid working setup in Malaysia.
• 💰 Competitive compensation.
• 📈 Clear ownership and high visibility.
• 🚀 Strong career progression opportunities.

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Screen· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Technical/Behavioral Interview· 60 min