Tech Stack

Description

As a Senior Product Marketing Manager I, you will drive customer acquisition by developing and executing growth plans for our home service platform. You'll collaborate across teams to build solution adoption, optimize messaging, and run experiments, using data and user insights to help small business owners succeed.

Requirements

• 5+ years of experience in Product Marketing
• Experience bringing B2B SaaS platforms and services to market
• Strong understanding of Product Led Growth (PLG) go-to-market strategies
• Experience planning and executing integrated campaigns across multiple marketing channels
• Proficiency with analytics and growth tools (e.g., Google Analytics, SQL, Salesforce)

Responsibilities

• Impact velocity of customer acquisition by bringing new solutions to market
• Develop solution adoption and product growth plans using customer, opportunity, and revenue analysis
• Partner with product and marketing teams to convert casual users to power users
• Develop customer-focused product messaging and positioning across multiple channels
• Implement go-to-market strategies for new offerings and features