Tech Stack

Description

You will own the execution, performance, and growth of paid media marketing services for complex enterprise-level accounts. You'll manage campaigns, provide strategic insights, and communicate effectively with clients to drive business success. Your role involves analyzing campaign data, optimizing performance, and collaborating across channels.

Requirements

• 4-5 years of digital marketing experience
• 3+ years in agency setting
• Minimum 4 years of hands-on experience with Search Engine Marketing
• Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development on large, enterprise-level accounts
• Significant campaign management experience in 3 or more of the following additional campaign types: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, Bing Ads
• Proficiency in Google/Microsoft Office Suite(s)
• Proficiency in Google Analytics
• Expert knowledge of funnel marketing and paid media’s place in the marketing funnel
• Strong ability to formulate meaningful insights from marketing data, going beyond the stat and telling the story
• Strong written and verbal communication skills
• Strong organizational and project management skills
• Self-motivated individual with a strong desire to succeed
• Excellent interpersonal skills
• Strong work ethic and ability to learn quickly and independently
• Interested in a long-lasting relationship with a growing company
• Proficiency in spoken and written English at an advanced level is required for this role

Responsibilities

• Enterprise-level account campaign management, including daily optimizations, campaign creation, and high-level strategy ownership
• Provide intelligent analysis, interpretation, and action plans based on campaign performance data and data from client-specific source of truth
• Participate and engage in weekly department scrums and training sessions to further channel knowledge
• Continuously seek to improve campaign performance against client goals
• Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients
• Seek to utilize available AI and outsource resources to assist in workflow wherever possible
• Participate in the development process for new department training materials
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department