Description

You will define the commercial strategy and market positioning for Kroger's in-store screen portfolio, translating emerging in-store capabilities into advertiser value and scalable revenue. You'll drive go-to-market readiness, adoption, and sales enablement, ensuring new products are effectively positioned and monetized.

Requirements

• Bachelor's degree in Marketing, Business, Retail Management, or related field (MBA preferred)
• 6–8+ years in retail media, in-store media, DOOH, merchandising strategy, or ad-tech
• Experience managing capital-intensive rollouts or physical retail infrastructure
• Proven ability to connect product capabilities with advertiser needs and revenue outcomes
• Familiarity with retail data platforms (e.g., 84.51°), store operations, and cross-functional governance models

Responsibilities

• Define client value propositions and commercial viability for new in-store media capabilities
• Bring a market, portfolio, and monetization lens to emerging products and pilots
• Drive go-to-market readiness, adoption, and sales enablement across the organization
• Manage, mentor, and grow commercial specialist, running weekly 1:1s, capacity planning, and talent reviews
• Design scalable go-to-market frameworks that move products from pilot to commercial adoption
• Develop pricing frameworks, packaging strategies, and commercial models
• Manage strategic vendor relationships and develop performance scorecards
• Institutionalize a stage-gate framework from ideation to commercial scale