Tech Stack

Description

You will execute game-changing advertising strategies tying engagement to the bottom line, managing digital advertising campaigns for nonprofits, political groups, and major brands. You'll build, optimize, and analyze media campaigns, translate client visions into KPIs, and collaborate across teams.

Requirements

• Depth of paid media experience with platforms like DSP, CPA, IVT, ROAS
• Ability to explain complex acronyms to clients and teammates
• Strong knowledge of measurement, attribution, and conversion tracking
• Strategic, creative, and analytical thinking
• Experience with digital media trends and media partner relationships

Responsibilities

• Build, manage, and optimize media campaigns across Meta Business Manager, Google Ads, Bing Ads, Campaign Manager 360, and Yahoo DSP
• Translate clients' strategic visions into media objectives and KPIs for direct response, awareness, persuasion, and advocacy
• Analyze performance data to identify improvements, make strategic recommendations, and generate insights
• Lead client-facing interactions as the subject-matter expert for managed platforms
• Collaborate with internal and external teams to produce campaigns, creative ideas, and experimental designs