3h ago

Senior Marketing Copywriter

Kuala Lumpur, Kuala Lumpur, Malaysia
full-timeseniorsports equipment

Tech Stack

Description

You will develop and execute content strategies for campaigns, blogs, emails, and social platforms tailored to Asian audiences, ensuring alignment with Selkirk Sport's global brand voice. Your work will elevate the brand's presence in Malaysia, Philippines, and Vietnam, driving customer engagement through compelling storytelling.

Requirements

  • Bachelor's degree in Marketing, Communications, Journalism, or related field
  • 5+ years copywriting or content creation experience, preferably in sports/fitness/lifestyle
  • Exceptional English writing, editing, and proofreading skills
  • Strong understanding of digital marketing, SEO, and social media platforms
  • Ability to adapt tone for different audiences and platforms

Responsibilities

  • Develop content strategies for campaigns, blogs, emails, newsletters, and website for Asian markets
  • Write persuasive copy aligned with brand identity for local audiences
  • Conduct market research to understand trends and competitor strategies
  • Optimize content for SEO to enhance visibility and engagement
  • Monitor content performance and adjust strategies based on analytics
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