Tech Stack

Description

You will lead inbound strategy and operate as a bridge between Product Marketing and Sales to design and execute security campaigns. You'll refine ICP, build customer journeys, and scale digital channels to reach security audiences while shaping brand awareness campaigns.

Requirements

• 8-10+ years in Digital Marketing, Demand, Integrated Campaigns, ABM or Field Marketing at a growing company marketing to tech audience
• Familiarity with direct and indirect go-to-markets including Channel Sales and MSPs
• Hands-on expertise in digital distribution and paid channels (SEM, display, paid social, media placements, podcast sponsorships)
• Experience owning a budget and reporting on outcomes
• Comfortable building with AI and familiar with AEO/AI discoverability

Responsibilities

• Develop and operationalize campaign calendar for Security business aligning with Product Marketing, Content, and Sales
• Lead security audience customer journeys, driving impact through segmentation and team coordination
• Optimize digital channels (SEM, display, paid social) for inbound goals balancing brand awareness and top-of-funnel targeting
• Partner with Channel Sales and Field Marketing to integrate campaigns into Field and Events strategy
• Work with analytics teams to set up campaign dashboards and run experiments to improve audience insights and engagement