Description

You will own and evolve Parloa's virtual experiences strategy, building digital programs like webinars and product launches that strengthen market presence and support pipeline growth. You'll work cross-functionally to create engaging, audience-relevant virtual experiences and measure their business impact.

Requirements

• 7+ years in B2B marketing, demand generation, field marketing, or virtual events in enterprise SaaS
• Hands-on experience owning virtual events end-to-end
• Strong strategic mindset and ability to execute independently
• Excellent project management and cross-functional collaboration
• Data-driven with focus on program performance and business outcomes

Responsibilities

• Own virtual experiences strategy across webinars, digital events, product launches
• Develop and execute virtual programs end-to-end from concept to post-event analysis
• Design engaging, audience-relevant formats for enterprise buyers
• Partner cross-functionally with Growth Marketing, Product Marketing, Content, Sales, Customer teams
• Own program measurement and performance reporting on engagement, pipeline influence