3h ago

Senior Loyalty Specialist, EMEA

Amsterdam, Netherlands

$75k-$95k / yearest.

full-timeseniorSportswear / Apparel

🛠 Tech Stack

💼 About This Role

You'll grow and retain loyalty program members for a premium running brand in the EMEA region. You'll develop omnichannel communications, administer rewards, and collaborate across teams to drive membership. This role offers the chance to shape a key customer engagement platform.

🎯 What You'll Do

  • Administer the EMEA Brooks Run Club program and communication touchpoints.
  • Develop content and copy for omnichannel BRC communications.
  • Analyze KPIs to improve program engagement and retention.
  • Manage rewards, dares, and influencer/affiliate programs.

📋 Requirements

  • 3+ years of online marketing or CRM experience.
  • Experience with loyalty marketing.
  • Working knowledge of HTML and JavaScript.
  • Experience with ESP tools like Sailthru or Klaviyo.

✨ Nice to Have

  • Bachelor's degree in Sales, Marketing, or related field.
  • Other European language skills (German, French, Italian, Dutch, Spanish).
  • Passion for running and active lifestyle.
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