7h ago
Senior Lifecycle Marketing Manager
Pennsylvania
โจ $90k-$130k / yearest.
full-timejunior Remotehealthcare
๐ Tech Stack
๐ผ About This Role
You'll shape and execute a lifecycle and retention marketing program for a new women's health offering. Your work will directly impact patient trust and engagement by designing data-driven strategies. This is an opportunity to build from the ground up in a collaborative environment with clinical teams.
๐ฏ What You'll Do
- Own day-to-day execution of lifecycle channels and retention marketing strategy
- Build 0-to-1 testing engine for retention with automated messaging journeys
- Collaborate with Clinical and Operations teams to improve patient satisfaction
- Synthesize data and insights to optimize end-to-end funnel
๐ Requirements
- 2-5 years of DTC lifecycle marketing experience
- Experience owning email and SMS channels with retention focus
- Strong problem-solving with builder mentality in ambiguous settings
- Ability to translate data into actionable insights
โจ Nice to Have
- 0-to-1 growth environment experience
- Healthcare or women's health domain knowledge
- Experience with clinical team collaboration
๐ Benefits & Perks
- ๐ฅ Competitive healthcare benefits
- ๐ฐ Generous equity compensation
- ๐๏ธ Generous PTO policy
- ๐ฉโโ๏ธ Impact patient care and outcomes
- ๐ค Collaborative work environment
๐จ Hiring Process
Estimated timeline: 2-3 weeks ยท AI estimate
- 1Recruiter Screenยท 30 min
- 2Hiring Manager Interviewยท 45 min
- 3Technical Assessmentยท 60 min
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