1d ago
Director of Marketing Strategy
Idaho
โจ $150k-$200k / yearest.
full-timelead Remotemedia
๐ Tech Stack
๐ผ About This Role
You'll own the full marketing funnel across B2B2E and DTC, driving brand awareness, growth, and lifecycle strategies. Your strategic vision will directly impact revenue growth in a historically under-innovated sector. You'll have the opportunity to redefine the brand, ensuring it resonates in a competitive market.
๐ฏ What You'll Do
- Own the full marketing funnel across B2B2E and DTC
- Define and execute holistic growth strategy integrating brand, performance, and lifecycle
- Translate company priorities into marketing roadmaps tied to revenue and customer value
- Lead creative strategy ensuring unified brand and performance marketing system
๐ Requirements
- 7-10 years of experience in performance marketing across paid, earned, and owned channels
- Hands-on experience with full funnel campaigns including broadcast media, Google, Meta, and SEO/AEO/GEO
- Strong analytical skills to interpret complex data and turn insights into strategies
- Experience managing multi-channel ad budgets and optimizing for various KPIs
โจ Nice to Have
- Bachelor's degree in Marketing, Business, or related field
- MBA or relevant certifications
- Knowledge of digital marketing tools such as Google Analytics, Google Ads, and Facebook Ads Manager
๐ Benefits & Perks
- ๐ก Remote Role
- ๐ฅ Medical, dental, and vision insurance
- ๐ฐ 401(k) retirement plan with company match
- ๐๏ธ Paid sick leave, vacation days, parental leave, and holidays
- ๐ Tuition assistance and enhanced family support
๐จ Hiring Process
Estimated timeline: 2-4 weeks ยท AI estimate
- 1Recruiter Callยท 30 min
- 2Hiring Manager Interviewยท 60 min
- 3Strategy Presentationยท 45 min
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