1d ago

Director of Marketing Strategy

Idaho

โœจ $150k-$200k / yearest.

full-timelead Remotemedia

๐Ÿ›  Tech Stack

๐Ÿ’ผ About This Role

You'll own the full marketing funnel across B2B2E and DTC, driving brand awareness, growth, and lifecycle strategies. Your strategic vision will directly impact revenue growth in a historically under-innovated sector. You'll have the opportunity to redefine the brand, ensuring it resonates in a competitive market.

๐ŸŽฏ What You'll Do

  • Own the full marketing funnel across B2B2E and DTC
  • Define and execute holistic growth strategy integrating brand, performance, and lifecycle
  • Translate company priorities into marketing roadmaps tied to revenue and customer value
  • Lead creative strategy ensuring unified brand and performance marketing system

๐Ÿ“‹ Requirements

  • 7-10 years of experience in performance marketing across paid, earned, and owned channels
  • Hands-on experience with full funnel campaigns including broadcast media, Google, Meta, and SEO/AEO/GEO
  • Strong analytical skills to interpret complex data and turn insights into strategies
  • Experience managing multi-channel ad budgets and optimizing for various KPIs

โœจ Nice to Have

  • Bachelor's degree in Marketing, Business, or related field
  • MBA or relevant certifications
  • Knowledge of digital marketing tools such as Google Analytics, Google Ads, and Facebook Ads Manager

๐ŸŽ Benefits & Perks

  • ๐Ÿก Remote Role
  • ๐Ÿฅ Medical, dental, and vision insurance
  • ๐Ÿ’ฐ 401(k) retirement plan with company match
  • ๐Ÿ–๏ธ Paid sick leave, vacation days, parental leave, and holidays
  • ๐Ÿ“š Tuition assistance and enhanced family support

๐Ÿ“จ Hiring Process

Estimated timeline: 2-4 weeks ยท AI estimate

  1. 1Recruiter Callยท 30 min
  2. 2Hiring Manager Interviewยท 60 min
  3. 3Strategy Presentationยท 45 min
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