3h ago
Principal Product Manager, AI Growth
Vancouver, BC
$211,000-$240,000 / year
full-timesenior HybridSoftware
Tech Stack
Description
Lead the development of AI-native workflows and product-led growth strategies at Asana. You will define verticalized AI use cases, manage LLM partnerships, and drive adoption of AI Teammates to transform how teams collaborate.
Requirements
- 8-10+ years product management experience, focus on growth at B2B SaaS
- Proven track record driving top-of-funnel acquisition and activation strategies
- Deep experience with AI/ML products, LLM APIs, or platform integrations
- Strong analytical foundation in experimentation and A/B testing
- Strategic business acumen for user experience and AI-driven revenue models
Responsibilities
- Define and deliver verticalized AI Agent use cases across priority industries
- Develop PLG motions for Copilot-to-Autopilot journey with autonomous AI Teammates
- Manage strategic partnerships with LLM providers to optimize Asana's discovery
- Own Growth KPIs: AI Net ARR, AI Teammate adoption, verticalized activation metrics
- Operate with 0→1 builder mentality to invent playbooks for AI consumption revenue
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