3h ago

Principal Product Manager, AI Growth

Vancouver, BC

$211,000-$240,000 / year

full-timesenior HybridSoftware

Tech Stack

Description

Lead the development of AI-native workflows and product-led growth strategies at Asana. You will define verticalized AI use cases, manage LLM partnerships, and drive adoption of AI Teammates to transform how teams collaborate.

Requirements

  • 8-10+ years product management experience, focus on growth at B2B SaaS
  • Proven track record driving top-of-funnel acquisition and activation strategies
  • Deep experience with AI/ML products, LLM APIs, or platform integrations
  • Strong analytical foundation in experimentation and A/B testing
  • Strategic business acumen for user experience and AI-driven revenue models

Responsibilities

  • Define and deliver verticalized AI Agent use cases across priority industries
  • Develop PLG motions for Copilot-to-Autopilot journey with autonomous AI Teammates
  • Manage strategic partnerships with LLM providers to optimize Asana's discovery
  • Own Growth KPIs: AI Net ARR, AI Teammate adoption, verticalized activation metrics
  • Operate with 0→1 builder mentality to invent playbooks for AI consumption revenue
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