Tech Stack

Description

You will manage and optimize paid media campaigns across Google Ads, LinkedIn Ads, and Meta Ads, working to improve ROI and drive growth. You'll collaborate with the marketing team, create compelling ad copy, target B2B audiences, and analyze performance data to continuously improve campaign effectiveness.

Requirements

• Bachelor's degree in Business, Marketing, or related field or equivalent experience
• Proven experience managing paid media campaigns on Google Ads, LinkedIn Ads, and Meta Ads (B2B SaaS preferred)
• Experience with Google Analytics, Google Tag Manager, and UTM tracking
• Strong understanding of SEM, PPC, paid social, display, and retargeting strategies
• Ability to manage budgets and optimize for ROI

Responsibilities

• Develop and execute paid media strategies aligned with business objectives
• Manage and optimize campaigns across Google Ads, LinkedIn Ads, and Meta Ads
• Partner with creative team to develop tailored ad copy and visuals for B2B audiences
• Build and refine audience segments using customer data and platform tools
• Design A/B tests on creatives, landing pages, and bidding strategies to improve KPIs