💼 About This Role

You'll develop and own the core messaging framework to translate complex educational offerings into clear, differentiated language. As the first Product Marketing Specialist, you'll shape the approach to messaging and content development, driving go-to-market initiatives and supporting product launches. Your contributions will lay the foundation for a robust marketing framework that enhances understanding and trust in our mission.

🎯 What You'll Do

• Develop and own the core messaging framework
• Create marketing materials for Sales and District Success teams
• Develop go-to-market messaging for product launches
• Drive alignment between Academics, Design, and Engineering teams

📋 Requirements

• 4-7 years of Product Marketing experience in EdTech
• Experience with branding, messaging, positioning, and product launches
• Strong writing and communication skills
• Customer-focused attitude and curiosity

✨ Nice to Have

• Experience building a new function within an organization
• Familiarity with K-12 education and product marketing
• Understanding of district purchasing decisions and timelines

🎁 Benefits & Perks

• 💰 Competitive salary $105,000-$115,000
• 🏥 Comprehensive health, dental, vision insurance
• 🏦 401(k) with 4% employer match
• 🏖️ Generous time off including paid holidays and family leave
• 🏠 Remote work support with home office stipend

📨 Hiring Process

Estimated timeline: 2-4 weeks

1. 1Recruiter screen· 30 min
2. 2Hiring manager interview· 45 min
3. 3Presentation / case study· 60 min