18h ago
ASO Specialist
San Francisco
$60k-$100k / year
full-timemidsoftware
🛠 Tech Stack
💼 About This Role
You'll lead ASO strategies for a suite of mobile apps reaching millions, optimizing metadata and creative assets to boost organic growth. You'll work cross-functionally with UA, Product, and Creative teams to align with broader marketing initiatives. This role offers the chance to drive impact in a fast-growing, self-funded AI company.
🎯 What You'll Do
- Conduct keyword research and optimize app metadata for maximum visibility.
- Develop and test creative assets (icons, screenshots, previews) to boost conversion.
- Analyze app store performance metrics and provide actionable insights.
- Monitor competitors and market trends to identify growth opportunities.
📋 Requirements
- 3+ years of experience in ASO or mobile growth marketing.
- Strong understanding of Apple App Store ecosystems.
- Experience with ASO and analytics tools (App Annie, Sensor Tower, etc.).
- Data-driven mindset with ability to turn insights into action.
✨ Nice to Have
- Experience with Google Play Store optimization.
- Knowledge of AI and productivity tools.
- Familiarity with A/B testing frameworks.
🎁 Benefits & Perks
- 🏥 Medical Insurance (vision & dental included).
- 💰 Annual Bonus performance-based.
- 🍽️ Free meals at the office hub.
- 🏋️ Gym membership provided.
- 🚍 Transportation budget covered.
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