18h ago

ASO Specialist

San Francisco

$60k-$100k / year

full-timemidsoftware

🛠 Tech Stack

💼 About This Role

You'll lead ASO strategies for a suite of mobile apps reaching millions, optimizing metadata and creative assets to boost organic growth. You'll work cross-functionally with UA, Product, and Creative teams to align with broader marketing initiatives. This role offers the chance to drive impact in a fast-growing, self-funded AI company.

🎯 What You'll Do

  • Conduct keyword research and optimize app metadata for maximum visibility.
  • Develop and test creative assets (icons, screenshots, previews) to boost conversion.
  • Analyze app store performance metrics and provide actionable insights.
  • Monitor competitors and market trends to identify growth opportunities.

📋 Requirements

  • 3+ years of experience in ASO or mobile growth marketing.
  • Strong understanding of Apple App Store ecosystems.
  • Experience with ASO and analytics tools (App Annie, Sensor Tower, etc.).
  • Data-driven mindset with ability to turn insights into action.

✨ Nice to Have

  • Experience with Google Play Store optimization.
  • Knowledge of AI and productivity tools.
  • Familiarity with A/B testing frameworks.

🎁 Benefits & Perks

  • 🏥 Medical Insurance (vision & dental included).
  • 💰 Annual Bonus performance-based.
  • 🍽️ Free meals at the office hub.
  • 🏋️ Gym membership provided.
  • 🚍 Transportation budget covered.
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