💼 About This Role

You'll define and own Highlight's brand voice, positioning, and narrative across all customer touchpoints. You'll craft compelling narratives for product launches and company milestones, then translate them into a high-velocity content engine that drives growth.

🎯 What You'll Do

• Define and establish brand voice, positioning, and narrative across all touchpoints.
• Create compelling narratives and campaigns for product launches and milestones.
• Own content strategy across social, blog, newsletter, and landing pages.
• Lead LinkedIn presence and build creator-led growth from zero.

📋 Requirements

• 5+ years in content/brand/storytelling roles in startup or tech.
• Portfolio of writing (founder posts, brand POV, product storytelling).
• Proven ability to build brand voice and maintain consistency across channels.
• Strong instincts for distribution on social and content platforms.

✨ Nice to Have

• Experience running launches or integrated campaigns end-to-end.
• Ability to translate technical/product nuance into simple messaging.
• Type-A tendencies and extreme attention to detail.

🎁 Benefits & Perks

• 💰 Competitive salary and generous equity package
• 🏥 Health, dental, and vision insurance
• 🏖️ Flexible PTO and parental leave
• 🍕 Paid team lunches during the week
• 🗺️ Relocation package available

🚩 Heads Up

• 100% in-office culture with no remote flexibility despite being a tech startup.
• Vague requirements like 'excellent communication' and 'scrappy self-starter' without measurable criteria.
• Salary range is unusually wide ($150K–$300K) suggesting potential ambiguity in role leveling.