🛠 Tech Stack

💼 About This Role

You'll define and lead Gusto's social and influencer strategy to grow brand awareness among small businesses. You'll build a high-performing team and oversee content strategy and influencer programs. This role is a key leadership position within our AI-native marketing organization.

🎯 What You'll Do

• Develop and execute social and influencer strategy aligned with business goals.
• Lead, mentor, and grow a team of social and influencer marketing professionals.
• Oversee content strategy and distribution across all owned social channels.
• Design and manage end-to-end influencer programs for B2B segments.
• Define KPIs and conduct performance analysis to optimize strategy.

📋 Requirements

• 12+ years of marketing experience overall.
• 7+ years specializing in social media and influencer marketing.
• 3+ years in a leadership role managing a team.
• Proven track record of scaling social and influencer programs for B2B brands.

✨ Nice to Have

• Deep expertise in content strategies for various social platforms.
• Hands-on experience with social media management and analytics tools.
• Experience with AI tools and workflows in marketing.

🎁 Benefits & Perks

• 💰 Competitive base pay including benefits and equity (RSUs).
• 🏖️ Flexible remote work options available.
• 📈 Growth opportunities in a fast-paced environment.
• 🤖 AI fluency training and resources provided.

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Screen· 30 min
2. 2Hiring Manager Interview· 60 min
3. 3Panel Interview· 60 min