🛠 Tech Stack

💼 About This Role

You'll own integrated media strategy across a portfolio of consumer brands, treating media investment as capital allocation to drive growth, efficiency, and brand impact. You'll orchestrate cross-channel delivery with operational rigor and partner with Product, Data Science, and Engineering to embed automation and AI-enabled insights into planning and optimization.

🎯 What You'll Do

• Set investment strategy and own integrated media strategy across client portfolio
• Lead development of full-funnel media plans with budget allocation and scenario planning
• Partner with Channel leads to translate strategy into high-quality activation and outcomes
• Apply modern measurement approaches (MMM, MTA, lift studies) to quantify impact
• Mentor team members and support new business efforts

📋 Requirements

• 10+ years in integrated digital media across retail, fashion, luxury or adjacent consumer categories
• Proven ability to build and run integrated brand + performance strategies across Paid Search, Paid Social, Programmatic/CTV
• Strong platform fluency across Meta, TikTok, Google, The Trade Desk, CTV and related ecosystems
• Advanced Excel proficiency plus data visualization tools (e.g., Tableau, thinkcell)

✨ Nice to Have

• Experience with advanced measurement approaches (MMM, MTA, incrementality testing)
• Background in retail, fashion, or luxury consumer categories
• Bachelor's degree in marketing, business, economics, analytics or related field

🎁 Benefits & Perks

• 💰 Competitive compensation with performance-based bonuses
• 🏥 Comprehensive health benefits (medical, dental, vision)
• 🏖️ Flexible PTO
• 📈 401(k) matching
• 🏢 Hybrid work model with office in New York