💼 About This Role

You'll own CALSTART's external brand marketing narrative and lead integrated programs across content, demand gen, digital, events, PR, and brand management. You'll translate complex technical concepts into clear value propositions for diverse audiences, collaborating with senior leadership and external agencies. This role offers the opportunity to shape the story of a mission-driven organization at the forefront of transportation decarbonization.

🎯 What You'll Do

• Develop and maintain messaging and positioning for CALSTART's brand and solutions.
• Lead go-to-market plans for key initiatives and partnerships.
• Refine audience personas and map user journeys across channels.
• Collaborate with web and content teams to maximize brand impact.
• Oversee brand standards, external communications, and thought leadership.

📋 Requirements

• 12 to 15+ years in marketing leadership with emphasis on messaging and product marketing.
• Working knowledge of the electric vehicle space.
• Bachelor's degree required.
• Exceptional written and verbal communication skills.

✨ Nice to Have

• MBA or master's degree in marketing or related field.
• Experience in B2B, B2B2C, or mission-driven organizations.
• Familiarity with the fleet industry.

🎁 Benefits & Perks

• 🏖️ Remote work flexibility within the US.
• 💰 Competitive salary ranging $117,260-$140,712.
• 📈 Opportunity to make an impact in transportation decarbonization.