Tech Stack

Description

You will design, implement, and optimize innovative influencer marketing strategies for a major FMCG client. Your role includes leading influencer identification, negotiation, and relationship management, as well as analyzing campaign performance to ensure significant ROI.

Requirements

• Bachelor's degree in Marketing, Advertising, Communication, or related field
• 5-7 years experience in influencer marketing or digital marketing with strong influencer focus
• Proven track record of successful influencer campaigns achieving ambitious KPIs
• Experience with influencers across all tiers and platforms (TikTok, Instagram, YouTube, etc.)
• Proficiency in influencer management platforms (CreatorIQ, HypeAuditor, etc.) and analytics tools (Google Analytics, Excel)

Responsibilities

• Design comprehensive influencer marketing strategies and define metrics for each campaign
• Lead identification, selection, and negotiation with influencers and agencies
• Oversee campaign planning, execution, and budget management
• Analyze campaign performance using analytics tools and prepare client reports
• Mentor internal team and foster innovation in influencer marketing