Description

You will lead integrated marketing campaigns for MPOWER's new U.S. Graduate and Refinance loan products, driving awareness and funded loan volume across North America. This role involves strategy, execution, and optimization across paid media, social, email, and partnerships, working cross-functionally in a fast-paced fintech environment.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field
• 5-7 years experience in growth marketing, digital marketing, or campaign management
• Experience running multi-channel campaigns across paid media, social, influencers, email, and partnerships
• Strong analytical mindset with experience optimizing conversion funnels and CAC
• Excellent project management and cross-functional collaboration skills

Responsibilities

• Lead go-to-market strategy and execution for U.S. Domestic and Refinance loan products
• Plan and manage campaigns across paid media, social media, influencer partnerships, email, and strategic partnerships
• Partner with Product, University Relations, Sales, Analytics, and Compliance teams
• Track and analyze campaign performance, optimizing targeting, messaging, creative, and channel mix
• Develop U.S.-market-focused messaging and audience strategies based on borrower insights and competitive landscape