Tech Stack

Description

You will own and scale CookUnity's paid social strategy across Meta, TikTok, Pinterest, and emerging platforms. Drive profitable growth by blending hands-on campaign execution with strategic foresight, managing budgets, and collaborating cross-functionally.

Requirements

• 5+ years managing paid social for DTC or ecommerce brands with demonstrated scale
• Expertise managing $20MM/year in paid social budgets with strong ROAS, CAC, and payback metrics

Responsibilities

• Own and scale paid social program across Meta, TikTok, Pinterest, and Snapchat ensuring ROI-positivity
• Execute day-to-day campaign optimization including audience targeting, creative rotation, and algorithm optimization
• Develop structured testing roadmaps for creative formats, audience segmentation, messaging, and catalog feeds
• Monitor budgets, identify risks, and deliver weekly/monthly/annual forecasting
• Lead dynamic product ads and retargeting programs to drive incremental conversion