💼 About This Role

You'll own Abby Care's voice across social, blog, and community channels and turn that into measurable growth. You'll define weekly content themes, create multi-format content, and use data to evolve strategy. This role gives you significant runway to be a storyteller who thinks like a growth marketer.

🎯 What You'll Do

• Own content strategy and calendar aligned with business priorities
• Create multi-format content including video scripts and social posts
• Lead and mentor part-time creators and freelancers
• Make content data-driven by reviewing performance metrics weekly
• Collaborate with Paid Media to turn organic hits into ads

📋 Requirements

• 5+ years in content, social, or community marketing
• 2-3 years owning a content program, not just posting
• Strong experience creating or leading short-form video content
• Ability to break down complex topics into clear, empathetic stories

✨ Nice to Have

• Direct experience marketing to parents or caregivers
• Basic SEO and blog experience
• Experience with influencer programs or grassroots community building

🎁 Benefits & Perks

• 💰 Competitive compensation with annual performance bonus
• 🏥 Comprehensive health coverage – 90% premiums paid
• 🌴 Generous PTO plus 10 paid holidays
• 🤝 Team bonding through events and annual retreat
• 👶 Paid parental leave for growing families