Tech Stack

Description

You will lead B2B client engagements, shaping full-funnel paid media strategies that drive pipeline impact and revenue outcomes. You will own strategy, execution oversight, and cross-functional coordination, integrating ABM, intent data, and CRM-based measurement to connect brand and demand.

Requirements

• 5+ years digital marketing experience with strong focus on B2B performance strategy
• Proven success leading paid media programs for enterprise or mid-market B2B clients
• Deep understanding of full-funnel marketing and account-based strategies across digital channels
• Experience translating CRM data and sales metrics into actionable media insights
• Skilled in media forecasting, budget allocation, and measurement frameworks including multi-touch attribution

Responsibilities

• Lead day-to-day strategy and client communications for 2-3 enterprise and mid-market B2B accounts with $500K+/month media spend
• Architect integrated media plans across paid search, LinkedIn, programmatic, YouTube, ABM, and affiliate
• Translate sales and marketing objectives into clear paid media strategies aligned to buying stages, personas, and account segments
• Guide media forecasting, annual planning, and performance reporting with a focus on funnel-stage attribution and lead quality
• Collaborate with data and CRM teams to optimize toward business outcomes using Salesforce and HubSpot