💼 About This Role

You'll lead the transformation of lifecycle communications across email, SMS, push, and in-app channels, shifting from transactional to empathetic messaging. You'll craft high-quality copy for campaigns and retention journeys, collaborating with Product, Growth, Design, and Customer Insights teams. This highly hands-on role combines creative writing with data-driven strategy to build lasting customer loyalty.

🎯 What You'll Do

• Lead end-to-end transformation of lifecycle communications across CRM, email, SMS, and in-app channels.
• Define and establish scalable tone of voice and brand communication system with senior leadership.
• Craft high-quality copy for campaigns, product messaging, onboarding flows, and retention journeys.
• Collaborate with Product, Growth, Design, and Customer Insights to translate user pain points into narratives.

📋 Requirements

• 5+ years experience in creative marketing, copywriting, or lifecycle/CRM roles.
• Proven ability to write compelling copy for email, SMS, push, and in-app messaging.
• Strong portfolio demonstrating strategic messaging and high-quality creative writing.
• Deep understanding of audience development and emotional storytelling.

✨ Nice to Have

• Familiarity with community-driven platforms and digital culture.
• Experience in fast-paced, data-informed environments.

🎁 Benefits & Perks

• 💰 Equity opportunities
• 🏥 Comprehensive health, dental, vision insurance
• 🏖️ Paid time off and paid parental leave
• 🏦 401(k) with employer matching
• 💪 Wellness programs

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter screen· 30 min
2. 2Portfolio review· 1 week
3. 3Hiring manager interview· 45 min