Tech Stack

Description

You will drive the Canadian marketing strategy for KEEN Utility, executing omni-channel campaigns and managing integrated calendars to strengthen engagement with work-focused fans. You'll combine creativity and analytics to monitor sales trends, execute seasonal promotions, and improve inventory productivity.

Requirements

• Bachelor's degree in Communications, Marketing, or related field
• Minimum 3 years marketing experience in B2C or agency
• Proficient in Microsoft Office, Adobe Creative Suite, CRM, and CMS
• Ability to synthesize data and turn insights into actionable recommendations
• Working knowledge of SFCC, EMARSYS, Google Analytics, Privy, and JIRA

Responsibilities

• Establish vision and long-term strategy for KEEN Utility in Canada
• Manage integrated promotions and category marketing campaigns
• Assist web team with content on website, email, social media, and events
• Measure and analyze marketing metrics for campaign improvement
• Execute global launch plans with local insights