Tech Stack

Description

You will lead paid search campaigns for a marketing and technology agency focused on health and wellness. Your role involves strategic keyword research, campaign creation, performance optimization, and client collaboration to drive measurable growth.

Requirements

• Bachelor's degree in Marketing, Communications, Advertising, or equivalent experience
• 3-5 years of professional paid search campaign management experience
• Deep knowledge of Google and Microsoft advertising products
• Strong data-driven decision-making skills
• Healthcare/health insurance/pharma lead gen experience is a plus

Responsibilities

• Lead paid search campaigns including keyword research, campaign building, and optimization
• Act as subject matter expert and QA lead for campaign launches
• Develop PPC strategies and testing roadmaps
• Manage budgets, forecast spending, and analyze KPIs
• Conduct audits and provide client reporting with insights