Tech Stack

Description

You will lead the strategic development and execution of integrated multi-channel marketing campaigns to drive awareness, consideration, purchase, and adoption of NICE CX AI solutions. You'll collaborate cross-functionally, manage campaign planning and execution, and use data-driven insights to optimize performance.

Requirements

• Bachelor's in Marketing, Communications, or related field (or equivalent experience)
• 7+ years B2B marketing experience, with strong campaign development background
• Exceptional writing and communication skills
• Ability to manage multiple projects with attention to detail
• Experience with Sales teams and cross-functional collaboration

Responsibilities

• Drive strategic development and execution of integrated marketing campaigns (demand generation, media buying, webinars, nurture emails)
• Develop campaign GTM strategy and manage quarterly planning and calibration
• Create campaign briefs and manage timely execution with cross-functional teams
• Track program results, measure success, and report metrics to stakeholders
• Optimize marketing assets and initiatives based on customer journey and data insights