2h ago
Associate Director, Media Strategy & Planning
Canada; United States
full-timedirector RemoteDigital Marketing / Advertising
Tech Stack
Description
You will shape and execute online marketing strategies, develop and optimize paid campaigns across media channels to increase customer base and engagement. Partner with client managers and innovation leaders for a major technology client, leading complex media programs and mentoring your team.
Requirements
- 8+ years of digital marketing experience with deep expertise in Google Ads and social media campaign management
- History of end-to-end management of digital media campaigns
- Exceptional presentation skills, comfortable speaking about and presenting data to clients
- Proactive, self-starter, comfortable managing uncertainty and working independently
- Excellent leadership, management, and organization skills
Responsibilities
- Strategically lead complex media programs for a global client portfolio, delivering high ROI recommendations
- Develop media strategies and execute online customer acquisition campaigns aligning with client goals
- Manage and optimize large-scale paid media campaigns across Google Ads, social media, and programmatic platforms
- Analyze, review, and present Quarterly Business Reviews, recommending growth areas
- Mentor team to develop and execute online customer acquisition strategies and campaigns
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