Tech Stack

Description

You will plan, execute, and optimize CRM campaigns across email, SMS, push, and in-app channels to increase customer engagement and retention. You'll collaborate with content, design, and marketing teams to drive targeted communications and analyze campaign performance.

Requirements

• At least 2 years of CRM experience
• Hands-on experience with CRM tools (e.g., Salesforce, HubSpot, Braze, Klaviyo, Optimove)
• Strong understanding of customer lifecycle management
• Experience in e-commerce or iGaming is a significant advantage
• Knowledge of data protection laws (e.g., GDPR)

Responsibilities

• Plan, execute, and analyze CRM campaigns across multiple channels
• Create and manage customer segments for targeted communications
• Work with content and design teams for personalized campaigns
• Use CRM tools to set up, track, and optimize campaigns
• Monitor CRM metrics and generate actionable insights