💼 About This Role

You'll lead the intersection of brand and performance creative for Bumble, owning creative direction across high-volume channels like UA, ASO, SEO, and CRM. You'll turn Bumble's brand into a scalable system that drives measurable growth while co-leading a multidisciplinary team across copy, design, and production.

🎯 What You'll Do

• Define brand x performance creative direction for UA, ASO, SEO, CRM, and paid social.
• Lead concepting and copy development rooted in audience behavior and performance data.
• Oversee creative production lifecycle from briefing to delivery across high-volume channels.
• Manage creative operations, intake, prioritization, and team resourcing.

📋 Requirements

• 8+ years in creative roles spanning brand and performance/growth marketing.
• Strong copy background with proven ability to lead messaging across multiple channels.
• Deep experience in performance channels (UA, paid social, ASO, SEO, CRM).
• Proven track record of leading high-output teams and improving creative operations.

✨ Nice to Have

• Experience building scalable creative systems, not just one-off campaigns.
• Strong production experience with UGC, creator ecosystems, and agencies.
• Confident presenter with experience influencing senior leadership.

🎁 Benefits & Perks

• 🏖️ Flexible PTO
• 🏥 Comprehensive health insurance
• 💰 Competitive salary and equity
• 📈 Professional development opportunities

🚩 Heads Up

• Role combines multiple distinct functions (creative direction, copy leadership, production, ops) which may lead to scope creep.
• High volume output expectations without clear support systems mentioned.
• Requires both strategic leadership and hands-on execution, potential for burnout.