3h ago

Sr. Product Marketing Manager, Core Consumer

Austin, Texas, United States
full-timeseniorreal estate

Description

You will drive product and go-to-market strategy for consumer search and AI-powered experiences at Realtor.com. You'll develop product messaging, conduct market/competitive analyses, and execute GTM strategies to differentiate product value propositions.

Requirements

  • 8+ years professional experience including Product Marketing or Product Strategy
  • 3+ years in B2C Marketing or Product Marketing
  • Bachelor's degree or equivalent
  • Proven experience bringing B2C products to market with cross-functional teams
  • Proficient in AI tools like Claude or Gemini

Responsibilities

  • Partner with stakeholders on product ideation, market strategy, and opportunity identification
  • Develop product positioning and messaging frameworks for new launches
  • Conduct market and competitive analyses to inform product strategy
  • Execute go-to-market strategies and influence functional stakeholders
  • Identify and execute featured partnerships, co-branded events, and case studies
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