10h ago

Lifecycle Marketing Manager

Vancouver, Canada

✨ $95k-$135k / yearest.

full-timemid Remotee-commerce

πŸ›  Tech Stack

πŸ’Ό About This Role

You'll scale email and lifecycle marketing for a leading ecommerce SaaS platform, executing campaigns across the full B2B customer journey. Your work will directly impact revenue growth and customer retention by optimizing automated journeys and cross-functional collaboration. This remote role offers the chance to build processes from scratch in a high-growth environment.

🎯 What You'll Do

  • Build and execute automated email journeys and triggered campaigns
  • Develop audience segmentation using firmographic and behavioral data
  • Deploy email campaigns and own in-app marketing touchpoints
  • Track core KPIs and build dashboards in Tableau and Google Analytics

πŸ“‹ Requirements

  • 3-5 years of experience in lifecycle or email marketing
  • Hands-on experience with HubSpot or similar marketing automation platform
  • Strong understanding of audience segmentation and customer journey mapping
  • Solid analytical skills with experience in A/B testing and data interpretation

✨ Nice to Have

  • Experience in B2B SaaS environment
  • Familiarity with AI tools like ChatGPT or Claude
  • Knowledge of deliverability best practices and email compliance

🎁 Benefits & Perks

  • πŸ–οΈ Remote-first culture with flexible hours
  • 🌍 Global team spanning 8 offices across 20 cities
  • πŸ† Great Place to Work Certified
  • πŸ“ˆ Career growth in a high-growth environment

πŸ“¨ Hiring Process

Estimated timeline: 2-4 weeks Β· AI estimate

  1. 1Recruiter screenΒ· 30 min
  2. 2Hiring manager interviewΒ· 45 min
  3. 3Technical assessmentΒ· 60 min

🚩 Heads Up

  • Role expects working outside regular hours 1-2 times/week due to global collaboration
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