Tech Stack

Description

You'll define and own the Card Acquisition roadmap for new growth channels, launching and scaling acquisition surfaces to drive cardholder growth. Partnering with Engineering, Design, and cross-functional teams, you'll design and execute acquisition programs with measurable CAC→LTV impact, while continuously experimenting to unlock new distribution levers and maximize conversion. This highly visible role offers significant opportunity to influence strategy and shape how millions discover and adopt the Affirm Card.

Requirements

• 4+ years in Product Management, ideally with background owning growth/distribution channels
• Track record shipping consumer financial or regulated products; comfort partnering with Risk, Legal, Compliance
• Deep fluency in experiment design, incrementality/attribution, and CAC→LTV optimization
• Strong UX instincts for moment-of-intent surfaces; ability to work across web, app, and partner integrations
• Data chops (SQL/Amplitude-level self-serve) and bias for shipping, learning, and iterating quickly

Responsibilities

• Define and own the Card Acquisition roadmap for new growth channels, setting success metrics and sequencing
• Launch and scale new acquisition surfaces with Engineering and Design to deliver high-conversion onboarding experiences
• Design and execute acquisition programs (e.g., referrals, partner pilots) with measurable CAC→LTV impact
• Own funnel performance end-to-end: track weekly acquisitions, 30-day activation, drop-offs, and implement incrementality testing
• Collaborate with Risk, Compliance, Marketing, and Card Foundations to align dependencies and ensure scalable growth