Tech Stack

Description

You will design and optimize automated engagement campaigns using marketing automation tools to drive user conversion, engagement, and retention. You'll lead product launch campaigns, conduct A/B testing, and analyze performance to meet revenue goals.

Requirements

• 2+ years experience with CRM tools
• Hands-on experience with Optimove required
• Proven track record managing B2C engagement and retention campaigns
• Strong analytical skills and detail orientation
• Excellent knowledge of Excel

Responsibilities

• Design and execute large-scale automated campaigns covering user lifecycle stages
• Optimize campaigns through A/B testing on subject lines, messaging, and in-app elements
• Monitor campaign performance daily and translate insights into improvements
• Lead product launch and feature announcement campaigns with cross-functional teams
• Collaborate with Support, Sales, Product, and Marketing to refine messaging