2h ago

Principal, Biz Marketing (KOL Operations & Partnership)

Taipei, Taiwan
full-timeseniorE-commerce

Tech Stack

Description

You will build and manage Coupang's influencer ecosystem in Taiwan, overseeing the full lifecycle of KOL/KOC engagement from talent acquisition and agency partnerships to platform onboarding, campaign execution, and financial settlement. This role is critical to driving Coupang's expansion and creating a loyal network of creators.

Requirements

  • 7+ years in Influencer Marketing, Talent Management, or Agency Operations in Taiwan
  • Existing network of Taiwan KOLs and agency contacts preferred
  • Proficiency in CRM tools and Excel
  • Exceptional negotiation skills and hunter mindset
  • Native Traditional Chinese and professional English proficiency

Responsibilities

  • Proactively hunt and onboard high-performing KOLs/KOCs across Instagram, YouTube, TikTok, and Threads
  • Establish and maintain strategic partnerships with Taiwan's top MCNs and talent agencies
  • Guide KOLs through platform onboarding and manage day-to-day campaign execution
  • Handle end-to-end contracting, performance tracking, and monthly billing/settlement
  • Act as primary contact for talent to resolve issues and maintain platform loyalty
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