2h ago
Principal, Biz Marketing (KOL Operations & Partnership)
Taipei, Taiwan
full-timeseniorE-commerce
Tech Stack
Description
You will build and manage Coupang's influencer ecosystem in Taiwan, overseeing the full lifecycle of KOL/KOC engagement from talent acquisition and agency partnerships to platform onboarding, campaign execution, and financial settlement. This role is critical to driving Coupang's expansion and creating a loyal network of creators.
Requirements
- 7+ years in Influencer Marketing, Talent Management, or Agency Operations in Taiwan
- Existing network of Taiwan KOLs and agency contacts preferred
- Proficiency in CRM tools and Excel
- Exceptional negotiation skills and hunter mindset
- Native Traditional Chinese and professional English proficiency
Responsibilities
- Proactively hunt and onboard high-performing KOLs/KOCs across Instagram, YouTube, TikTok, and Threads
- Establish and maintain strategic partnerships with Taiwan's top MCNs and talent agencies
- Guide KOLs through platform onboarding and manage day-to-day campaign execution
- Handle end-to-end contracting, performance tracking, and monthly billing/settlement
- Act as primary contact for talent to resolve issues and maintain platform loyalty
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