Description

You will oversee all customer acquisition efforts across paid search, display, paid social, affiliate, and other growth channels. You'll develop strategies to maximize traffic, new customers, and conversion, collaborating with senior leaders to align campaigns with business goals.

Requirements

• 8+ years experience in acquisition or performance marketing with focus on paid search, display, paid social
• Proven track record of customer acquisition strategies for high-growth eCommerce or digital companies
• Hands-on experience managing large-scale campaigns across Google, Meta, affiliate, programmatic
• Strong analytical skills to interpret data and optimize campaigns
• Deep understanding of audience targeting, segmentation, and marketing attribution

Responsibilities

• Develop and lead customer acquisition strategies across digital channels including paid search, social, display, CTV, affiliate
• Create campaigns to maximize new customer acquisition across multiple websites
• Collaborate with data, creative, merchandising, and product teams to optimize targeting, messaging, and landing pages
• Manage and optimize full-funnel campaigns to achieve growth targets
• Use analytics to track performance and provide insights for improvement