2h ago
Performance Marketing Specialist
Charlotte, NC, United States
$70,000-$85,000 / year
full-timejunior Hybridfinancial services
Tech Stack
Description
You will support performance-based marketing initiatives across digital channels like SEM, display, social, and email. You'll analyze campaign KPIs, optimize spend, and manage partner relationships to drive data-informed marketing decisions.
Requirements
- 4-year degree.
- 1-3 years in online marketing or digital analytics at an online retail or lead gen company.
- Experience with campaign analysis and reporting tools.
- Strong analytical skills and data interpretation.
- Basic knowledge of HTML, JavaScript, cookies, pixels.
Responsibilities
- Execute and optimize performance marketing campaigns across SEM, display, social, email.
- Monitor KPIs and generate actionable insights to improve ROI.
- Conduct deep-dive data analysis on campaign performance and trends.
- Support partner sourcing, tracking, and evaluation.
- Manage campaign reporting, analytics, and dashboards.
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