21h ago
Senior Product Marketing Manager
Framingham, MA
$91k-$169k / year
full-timeseniorhealthcare
💼 About This Role
You'll shape how Definitive Healthcare brings its B2B healthcare intelligence platform to market, owning positioning, messaging, and go-to-market strategy. Your work will drive product adoption, differentiation, and revenue impact across a growing global client base.
🎯 What You'll Do
- Develop and maintain product positioning and messaging frameworks
- Lead end-to-end go-to-market strategy for product launches
- Create sales enablement assets like pitch decks and battlecards
- Conduct market, customer, and competitive research
📋 Requirements
- 7–10+ years of B2B product marketing or related experience
- Proven experience in go-to-market strategy for SaaS or data platforms
- Strong ability to position complex products clearly and simply
- Experience partnering with Sales and Product teams
✨ Nice to Have
- Experience in healthcare technology or data analytics
- Familiarity with enterprise or mid-market customers
- Experience supporting multiproduct platforms
🎁 Benefits & Perks
- 💰 Competitive salary with bonus potential
- 🏖️ Unlimited paid time off
- 🏥 Medical, dental, and vision coverage
- 📈 401(k) plan with employer contribution
📨 Hiring Process
Estimated timeline: 2-4 weeks · AI estimate
- 1Recruiter screen· 30 min
- 2Hiring manager interview· 45 min
- 3Cross-functional panel· 60 min
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