Description

As a Senior Product Marketing Manager on the Growth team at Klaviyo, you will drive product-led growth by optimizing the self-serve funnel—from activation to free-to-paid conversion and cross-sell. You'll partner with Product, Lifecycle Marketing, Web, and Data teams to design experiments, craft targeted messaging, and improve key user journeys, turning insights into measurable business impact.

Requirements

• 5+ years in Product Marketing, Growth Marketing, or related role on product-led SaaS products
• Strong understanding of growth funnels, experimentation, and conversion optimization
• Bias toward action and ability to move quickly from insight to execution
• Comfortable operating in ambiguity with imperfect information
• Data-informed, collaborative, and able to influence cross-functional partners

Responsibilities

• Define growth opportunities across the PLG funnel (activation, conversion, expansion)
• Partner with Product teams to shape and execute growth initiatives and experiments
• Develop hypotheses, success metrics, and messaging to support free-to-paid conversion
• Optimize key user journeys including post-sign-up onboarding and in-product education
• Craft growth-focused positioning and messaging tailored to user intent and lifecycle stage