3h ago

Customer Marketing Director

Boston, MA

$130,000-$150,000 / year

full-timedirector HybridSoftware (Legal Tech)

Tech Stack

Description

You will shape how we engage, grow, and champion our customer base at LinkSquares, an AI-powered CLM SaaS leader. In this high-impact role, you'll architect the customer journey, build advocacy programs, and collaborate cross-functionally to drive retention and expansion.

Requirements

  • Several years of B2B SaaS experience in Customer, Lifecycle, or Product Marketing
  • Experience or strong interest in marketing AI-powered tools
  • Track record of cross-functional collaboration
  • Familiarity with Salesforce and HubSpot for campaign and customer health tracking
  • Adaptability in a dynamic, evolving environment

Responsibilities

  • Develop and lead the end-to-end customer marketing roadmap
  • Build and scale advocacy programs including case studies, user groups, advisory boards
  • Collaborate with Product, Customer Success, and Sales on customer lifecycle
  • Design segmented, multi-channel campaigns to drive product engagement
  • Define and monitor key success metrics like Net Retention Rate and advocacy participation
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