3h ago
Customer Marketing Director
Boston, MA
$130,000-$150,000 / year
full-timedirector HybridSoftware (Legal Tech)
Tech Stack
Description
You will shape how we engage, grow, and champion our customer base at LinkSquares, an AI-powered CLM SaaS leader. In this high-impact role, you'll architect the customer journey, build advocacy programs, and collaborate cross-functionally to drive retention and expansion.
Requirements
- Several years of B2B SaaS experience in Customer, Lifecycle, or Product Marketing
- Experience or strong interest in marketing AI-powered tools
- Track record of cross-functional collaboration
- Familiarity with Salesforce and HubSpot for campaign and customer health tracking
- Adaptability in a dynamic, evolving environment
Responsibilities
- Develop and lead the end-to-end customer marketing roadmap
- Build and scale advocacy programs including case studies, user groups, advisory boards
- Collaborate with Product, Customer Success, and Sales on customer lifecycle
- Design segmented, multi-channel campaigns to drive product engagement
- Define and monitor key success metrics like Net Retention Rate and advocacy participation
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