🛠 Tech Stack

💼 About This Role

You'll lead paid acquisition and performance media growth across North American markets at iHerb. Your core impact will be scaling efficient customer acquisition and improving ROAS through full-funnel strategy and hands-on execution. This role offers the chance to manage large budgets and drive incrementality-based measurement.

🎯 What You'll Do

• Manage paid media campaigns across Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads.
• Optimize campaigns against goals including ROAS, CAC, LTV, and contribution margin.
• Develop budget allocation strategies across markets, channels, and funnel stages.
• Lead performance creative testing across paid social, search, display, and app platforms.

📋 Requirements

• 7+ years in performance marketing or paid media.
• Hands-on experience managing paid media campaigns across multiple markets.
• Deep platform expertise in Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads.
• Strong analytical skills measuring CAC, ROAS, LTV, and incrementality.

✨ Nice to Have

• Professional fluency in Spanish or Portuguese.
• Experience with eCommerce or marketplace businesses.
• Experience with analytics tools like Looker, Tableau, Google Analytics.

🎁 Benefits & Perks

• 🏖️ Unlimited PTO
• 🏥 Health insurance
• 💰 Performance bonuses

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Call· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Technical/Case Interview· 60 min